• Europe’s first charity gift card
    to support aid projects!

    The HelpCard enables you to support international

    aid projects of renowned organisations.

    Create your own individual HelpCard, and give

    it as a gift to friends, relatives or business partners.

  • Create your own HelpCard

    Choose between different image motifs, or just

    upload your very own picture. Write your own text.

    And this way you can create your own HelpCard.

    A very personal gift which allows you

    to do something good.

  • Enhance your customer loyalty!

    Would you like to demonstrate social responsibility

    and enhance customer loyalty at the same time?

    Then why don’t you use the HelpCard featuring

    your logo, as an incentive or gift for your

    customers and business partners.

  • In a rush? Use the E-HelpCard!

    Do you need a meaningful last minute gift

    for a very special person? Then, the electronic

    HelpCard is exactly what you need.

    You can print out the E-HelpCard straight

    away or send it per email to the recipient.

  • Over 700 charities to choose from!

    Buying the HelpCard allows you to support

    over 700 international organisations and

    their aid projects, in 130 countries. Choose between

    aid projects devoted to people, animals or the

    environment. It is all your choice how to help!

  • The HelpCard for special occasions!

    Have you ever thought about making friends

    and family a really meaningful and personal

    gift, on special occasions? With the HelpCard

    you do not only do good, but your friends are

    actively engaged in the choice of the project.

HelpCards
available at:

Questions and Answers for private customers



Who is the service provider in the production of the HelpCard?

All HelpCard portals are run by the HelpGroup GmbH on behalf of the respective charities. The HelpGroup GmbH was founded in 2009, as the affiliated company of the Aktion HelpDirect Association e.V. in order to handle the Help-Activities’ commercial aspects. The HelpGroup GmbH’s main aim is to attract more donors to support international aid projects, with the help of specially developed products and business models. The reason for founding the HelpGroup GmbH was, to resolve the social problem, by increasing the amount of donations through the application of entrepreneurial methods. For this, the investors largely relinquished any speculative earnings. Future earnings will be re-invested in order to support the social organisation’s objective.

Does the HelpCard not just cannibalise regular donations?

No, as it explores new ways of donation. Donations as presents are just a new way of donation, but will not influence the traditional donation attitude. This way we can acquire more social funds, which make our affiliated humanitarian organisations happy.

Do customers receive a receipt for their contribution?

Customers will automatically receive a receipt for their contribution, if the HelpCard’s value is 50.00€ or above, or upon request (during check-out) from the respective organisation. This tax-deductible receipt for the contribution will be sent out automatically, at the latest, by February of the following year.

Does the organisation receive 100% of the HelpCard’s value?

Yes, but admittedly all partners and service providers, involved in processing the HelpCard, incur expenses. In order to be able to offer the HelpCard with all its possibilities, we think compensation for the incurred expenses is reasonable and appropriate. The expenses incurred by the service providers add up to 9.5% ( plus VAT) of the HelpCard’s value. All possible charges incurred by the usage of a credit card or other methods of payment are included in that amount. This value was deemed appropriate by both DZI (German institution for the assessment of  NGO’s handling of donations) and the German tax office. Hereby, all partners involved in the donation process deny themselves a large part of the normal profit.

What happens to the credit on HelpCards which have not been redeemed?

Generally HelpCards are valid for 3 years. After that time, the card’s value expires in favour of the organisation that originally issued the HelpCard. These funds will be utilised statutorily by the respective organisation.

If you have any more questions, then feel free to write to us. We would be more than happy to answer them.