Gif cards are in fashion
You have been able to buy them from Douglas, Saturn or Ikea for a long time. Gift cards. All over Germany, credit-card sized cards are a very popular present. Therefore cards topped the Christmas lists in 2010, ahead of cash and books*. According to Boston Consulting Group (BCG), in 2010 cards generated a sales volume of 10 billion € in Germany, and 44 billion € in Europe. (*Ernst & Young – Christmas survey 2010)
What is so special about the HelpCard?
Auch die HelpCard ist eine Geschenkkarte – aber nicht irgendeine, sondern eine für den guten Zweck. Denn der Wert der HelpCard kommt Ihren Hilfsprojekten zugute. Die HelpCard ist ein neues Fundraising-Tool mit großem Potential. Sie ist maximal individualisierbar und spricht tendenziell die jüngere Zielgruppe an.
It’s the perfect present for friends, family and lovers, in order to help people in need. But also business partners and colleagues will appreciate it, furthermore in can be used as an incentive or to ensure emotional customer loyalty. Let yourself be wowed by this innovative fundraising tool. It pays off.
The E-HelpCard! Cutting edge
It is noticeable; youngsters and old people, act, think, talk and communicate about different media. Society is changing. React to it by using the HelpCard, because the HelpCard follows the following trends of society:
Gif cards are fashionable, more and more people give or receive cards as presents and know how the “gift card” system works. And they like it!
The individualisation of society and life styles is a very popular trend. This trend is picked up by the HelpCard, as with your online HelpCard-Shop you give your donors more freedom to be creative. Every user can customise their personal gift card, using private photos and texts. And even the recipient has a choice: They can choose, to which NPO’s project they would like to donate their money.
The internet is an established medium: In industrialised countries around 70% of the population are already online. And more and more people shop online as well, even older people. T he perfect setting for your online HelpCard-Shop.
Socially networked: In April 2011, Facebook counts over 500 Million active users worldwide. 77% of them are between 18 and 44 years old. Take advantage of this potential and offer your HelpCard via our facebook-app, that way you will also appeal to a younger target market.
